When creating a retail program, the planogram is often one of the last milestones along the way. This led to creating retail space around consumer behaviors and needs, directly impacting sales and margins while improving the customer experience. It was discovered that shelf utilization, product placement, and visual appeal of a layout impacts consumer behavior. The increased adoption of planograms has had a significant impact on this.
This approach at times did not integrate the consumer and how their experience impacts sales, positively or negatively. In the not-so-distant past, store layouts were often designed from an operational perspective, with a focus on business efficiency and space management.
